Brief: Back-to-school is one of the most stressful times of the year for American parents. 60% of parents admit that back to school shopping is stressful while more than 50% of parents place convenience ahead of price during this time of year.
With this insight, DoorDash recognizes this season as a perfect opportunity to showcase their expertise as the go-to delivery juggernaut. To spotlight their non-restaurant verticals and accentuate their convenience value prop, DoorDash requested digital assets that reaffirm their vast selection and ease of accommodation for parents and users in need.
With this insight, DoorDash recognizes this season as a perfect opportunity to showcase their expertise as the go-to delivery juggernaut. To spotlight their non-restaurant verticals and accentuate their convenience value prop, DoorDash requested digital assets that reaffirm their vast selection and ease of accommodation for parents and users in need.
Solution: To further position DoorDash as the back-to-school saviors, I leveraged the trend of combo-photos as a device to create digital-first motion and static assets that showcased DoorDash's extensive selection in an eccentric and engaging fashion.
By juxtaposing everyday school snacks with necessary supplies, we were able to design thumb-stopping content that platforms DoorDash as solution to back to school stress by allowing parents to not only order school supplies, but also clothes, groceries, and more—all from one place.
