Brief: Redesign the Jaguar DCO digital displays to support the new-found data that brighter, more simplistic aesthetics perform better than the previous darker,
more aggressive CI.

Solution: I led the creative away from the usual static imagery into a CG animated space, placing the fleet within contemporary, minimal, colorful environments; helping the vehicles contrast while showcasing the curves, beauty of the silhouettes, and associated engaging copy. By transitioning these ads from one-dimensional static ads, we're inviting users to experience the fleet in a more dynamic and engaging way that showcases more of the cars distinctive features in a generally more
simplistic approach.
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