Brief: DoorDash faces an awareness and perception issue with introducing their alternative deliverable verticals such as grocery, health/wellness, pets, alcohol, gifting,
traditional retail shops and more.
In an attempt to solve these issues, DoorDash requested new creative evergreen assets that communicate RTB's for each vertical to be deployed across various channels to accelerate the growth of all non-restaurant verticals and platform DoorDash as a one-stop-shop delivery tool for everyday and occasional
needs & wants.
traditional retail shops and more.
In an attempt to solve these issues, DoorDash requested new creative evergreen assets that communicate RTB's for each vertical to be deployed across various channels to accelerate the growth of all non-restaurant verticals and platform DoorDash as a one-stop-shop delivery tool for everyday and occasional
needs & wants.
Solution: To combat DoorDash's challenge of public perception and general awareness, I concepted various relatable and whimsical scenarios that laddered into the multiple verticals while simultaneously highlighting RTB's for each
value proposition.
By crafting platform-first :06s,:15s, :30s and static narratives for each vertical that presented an easy to use app experience, attentive Dashers and a focus on overall quality purchases and transactions; we managed to reignite trust and better position the optics of DoorDash as the leader of delivery outside of the restaurant space.
