Brief: Design a direct mailer piece to highlight Land Rover’s newest addition to the family, the Defender. Data shows that targeted CRM audiences are likely to respond positively to direct mail pieces while simultaneously increasing public awareness of the new product.
Solution: The most effective way to tell the story of the new Defender was to showcase it in its true element, which is everywhere. The new Defender is Always in Season, so we created a user guide that thoroughly describes each available feature pack for the vehicle, but also provided the brands key driver demographic, adventurers, with tips to help them truly embody the spirit of the great outdoors.
