Brief: Develop and visualize a holiday campaign that introduces the first annual Groupon Day as the exclusive one day holiday gifting sales event. Highlight Groupon's offering of thousands of giftable experiences—no
shipping required.
shipping required.
Solution: By leveraging Groupon's digitally focused platform and the national average shipping cut-off deadline of December 17th, we've circumvented one of the most illustrious holiday issues: shipping delays.
Through a successful social campaign and premiere of a festive and light-hearted :30s OLV, we suggest that customers avoid holiday shipping delays by shopping on Groupon Day. There's something special about gifting Groupon experiences that your loved ones will cherish and remember—also nobody wants items that you'll have to I.O.U because they likely won't arrive under your tree in time.