Brief: Introduce ZERO-58’s main accessory to the targeted luxury/streetwear audience as a multi-functional bag—perfect for anywhere from urban jungles to tropical jungles, through visual story-telling in both print and DX formats.
Solution: I generated static and dynamic visual content that emphasized the craftsmanship and adaptiveness of the ZERO-58 bag; organized photoshoots in both drastic and minimalistic environments and highlighted the stylistic and functional details of the product to display it’s true capability. Ultimately, effectively growing the audience of youthful, fashion forward,
urban adventurers.
